Tomorrow’s hero brands


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I’m not about to define a brand, I’d be wasting your time as there are plenty of marketing books to do that. I am about to talk about some qualities that many brands used to have, and more importantly the features…

Popular Posts From This Blog

Badvertising

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As a followup to radvertising…
TOOHEYS EXTRA DRY HARVESTED

Here’s why I think this creative is bad:

It’s contrived & try hard
The idea isn’t linked to the category, brand, or consumption…

Attitude

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We are modern day entrepreneurs. We cut new ground and bring change. We need to act like rockstars - rockstars of a new genre. Like rockstars we need self belief which borders upon arrogance.
We need attitude. We…

Motivation

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If you’re like me, every now and again it gets tempting to goof off.
In times like these, 2 minutes of youtube can be our best friend. A little bit of a motivational pump up session can be just what we need…

Secrets

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I used to think that it’s better to keep your business idea a secret. Then I read that “secrets kill you” in the Bootstrappers Bible by Seth Godin. It’s very true. You can get a copy here.
 
Firstly – no one…

Spreading the ‘Green’ word

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This is where I request the assistance of my loyal readers….
 
I’ve blogged about the recent launch of rentoid.

Rentoid is very green. The basic concept is to encourage people to rent items from each other,…

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